Entrepreneurship: life changes

Cao Jiehong, a young boy, studied traditional Chinese painting. Xu Beihong's horse and Qi Baishi's shrimp were the objects of his daily study. A painting manual of mustard garden was copied for several years. Because he won provincial and municipal awards, he was sent to an art institute in Henan Province as a special student, but he didn't go. He followed his father to help the small factory deliver goods. One day, when they delivered the goods to a handicraft factory, they happened to meet an American customer who wanted to make a batch of paper clips with butterfly dragonfly patterns. Because of the novel design and fine process requirements, the teacher in the factory was at a loss for the drawings. At this time, when the factory director saw Cao Jiehong coming to deliver the goods, he pulled him into the office and recommended to the American customer: "He can draw and let him try." After listening to the request, Cao Jiehong pondered for a moment and answered it.
It is not easy to make the patterns on the paper into real products. After Cao Jiehong returned home, he took four or five workers to study day and night, from drawing to making, and finally developed it half a year later. The samples were sent to the United States and passed quickly, and then began mass production, making the first barrel of gold in his life.
This order is an important basis for his entrepreneurship and factory building. At the age of 20, Cao Jiehong had his own factory, which was named Jianghai Crafts Factory after his father and mainly engaged in home decoration crafts. He is young, has ideas, dares to work, and with his fine arts skills from childhood, the small factory operates with great vitality. The original American "strict" customer has become his stable big customer.
The products of the factory often follow the trend. At the end of the year from 1999 to the beginning of 2000, the computer "Millennium Bug" became a hot topic. Cao Jiehong took the factory to act quickly and seize the opportunity to design and produce a number of "Millennium Bug" message folders, and the order volume soared. We will continue to develop new customers, try new products, introduce equipment, and update molds. From the initial four or five people, we will gradually expand to dozens of people, up to 680 people, with an annual sales of 50 or 60 million.
Thirty years later, Cao Jiehong casually opened his notebook and demonstrated to reporters: "Just like this, a butterfly... and a dragonfly... welded together with a paper clip..." With only a few strokes, the paper clip of the dragonfly butterfly leaped onto the paper.

Transformation: no break, no stand

The road of enterprise development is doomed to not be smooth. Since 2008, the global financial crisis has blocked the export of handicrafts. Cao Jiehong began to feel that the operation of the factory is becoming more and more difficult. In addition, the local shoe factories in Puyang have developed rapidly. More than 300 shoe factories have been built successively, and labor shortage has also followed. The disadvantages of labor-intensive factories are more obvious. Is it drifting with the tide or brave transformation? Cao Jiehong firmly chose the latter.
Opportunities always look to those who are prepared. In 2011, Cao Jiehong had a chance to meet the "noble" Chint Group and began to transform to the production of solar energy accessories. After putting forward the strategic measures of "building strategic cooperation and achieving mutual benefit", Chint has carried out individualized and customized assistance and promotion for suppliers and dealers at different levels, stages and local conditions in accordance with the steps of "on-site diagnosis, formulation of plans, assistance at the site, acceptance summary and continuous follow-up". "Chint sent us technicians and researchers, and gave us a lot of real help. This was really like a timely rain for the enterprises in transition at that time." Cao Jiehong recalled. If someone pulls you, you should work harder. At that time, the road of transformation was difficult. For enterprises, making handicrafts is a labor-intensive factory, and entering the field of new energy is bound to be inseparable from automation; For products, handicrafts pursue beauty, and solar energy accessories are high-end; For people, neither Cao Jiehong nor the old team knows about new energy.
But Cao Jiehong was not afraid of difficulties. He chose to start with the simplest solar powered support step by step. It is not easy to walk on the simplest road. Cao Jiehong made a bold transformation. The equipment does not match and is eliminated. Technology can't keep up, study. He broke his arm to survive. He abandoned a large number of equipment and molds used to make handicrafts in the original factory, with a total loss of more than 30 million yuan. Many old workers have left, and some choose to continue to follow, and experience the difficulty from 0 to 1 together.
Cao Jiehong recalled that the raw materials and steel used for the first production of supports should be purchased in Tianjin and Hebei, and then transported to Gansu for installation after being processed. In this way, freight costs eat up a lot of profits. But he gritted his teeth and insisted only to gain more experience and establish himself in the new field. Accumulate through hard work and adjust through accumulation. More than a year later, Cao Jiehong took the initiative to transform and began to try to make aluminum frames for solar derivatives. Compared with the support, aluminum frame requires more investment and requires higher precision. However, Cao Jiehong firmly believed that if you don't advance, you will retreat. Science and technology are the primary productive force. Reducing costs and improving efficiency is always the absolute principle. They devote themselves to the research and development of technology, and independently developed a fully automatic frame production line. The labor force of a single production line was reduced from the traditional 12 people to 3 people, greatly improving the production efficiency and reducing the cost.
Two years later, Cao Jiehong and his team had a new understanding of the field of solar energy, and began to develop photovoltaic strips that play the role of conducting and concentrating electricity, and then electromagnetic sheets... from easy to difficult, one by one. Cao Jiehong said that this is like climbing a mountain. Instead of worrying about the mountain being too high at the foot of the mountain, it is better to step up one step at a time. As long as you keep going up, never stop, accumulate experience, and make timely adjustments, you can reach the top of the mountain one day.
Technology is the core of the transformation of new energy. Cao Jiehong made great efforts to create a learning atmosphere in the enterprise. The workers were not highly educated, but under his encouragement, they applied for TVU one after another. Now, he will send 20 employees from the factory every year to study mechanical automation related majors in RTVU, improve their academic qualifications, and obtain a technician certificate, so that science and technology can empower development.

Upgrade: Pursue excellence

In Cao Jiehong's dictionary, there is no word "lying flat", and the Xiaoshan spirit of "running and racing, standing bravely at the forefront" is perfectly reflected in him. Cao Jiehong said, "I have no other interests and hobbies. I am either in the office or in the factory every day. Cao Jiehong said that, among them, cost and profit are the two key issues that I pay most attention to. I have to watch it every day to master the overall situation. These are the basis for his negotiation and quotation, as well as the basis for his planning and layout. Under his leadership, Jianghai Industrial Co., Ltd. has demonstrated its skills in the photovoltaic power generation industry. Now it is a national high-tech enterprise. The company has passed the ISO9001 quality system certification, and its products have passed various certifications such as PCCC, TUV, CSA, UL, KEMCO. Its sales cover the country and are exported to Europe, the Middle East, Southeast Asia and other countries and regions.
Speaking of the company's products, Cao Jiehong opened the chatterbox and reported a string of numbers one after another. His eyes were full of proud smiles. For the manufacture of photovoltaic welding strips, 30 tons/day can be achieved for 100 lines of interconnection strips, 15 tons/day can be achieved for 10 lines of bus bars, and the welding strip capacity of the company headquarters can reach 16500 tons/year. There are 12 full-automatic extrusion lines, 2 full-automatic oxidation lines, which can produce 80000 t/a profiles, 76 full-automatic frame lines, and 250000 t/a frames. In 2021, we will independently research and develop and manufacture automatic border production equipment. The automatic border assembly line has applied for a national patent. The maximum daily production capacity can reach 10000 pieces. Compared with the manual line, the efficiency of the machine can be improved by 2/3 labor saving, and the product qualification rate can reach 99.6%. When talking about the four production bases, Cao Jiehong is even more familiar. Jianghai PV welding strip production base is located in Xiaoshan, Hangzhou. With solid R&D technology strength and good product reputation, it ranks first in the scale of the PV welding strip industry.
Jianghai PV profile extrusion oxidation frame production base is located in Tongxiang, Zhejiang Province, covering an area of more than 90 mu. It has been successively recognized as a small and medium-sized technology-based enterprise in Zhejiang Province and a high-tech research and development center in Zhejiang Province. The "Zhuoyi" trademark has been recognized as a famous trademark in Jiaxing City, and the "Zhuoyi" aluminum alloy profile has been recognized as a famous brand product in Zhejiang Province. In recent years, it has obtained more than 40 patents, including 6 invention patents.
The Dafeng production base of extruded oxidized frame is located in Dafeng, Yancheng, Jiangsu Province. It is a modern enterprise mainly engaged in the production of aluminum alloy profiles, mainly supplying photovoltaic modules to Yancheng enterprises. The intelligent equipment in the workshop operates efficiently, and the automatic production line of frame has been put into operation. Yiwu production base of profile frame and welding strip is located in Yiwu, Jinhua, Zhejiang Province. It is a modern enterprise mainly engaged in the production of aluminum alloy profiles. It has a group of high-quality and highly skilled operators and has established cooperative relations with many listed companies. In addition to technical innovation and productivity achievements, talent cultivation is also the key point that Cao Jiehong has always been looking forward to. Among them, there is the great affection and righteousness of this Xiaoshan man: "Our base directors are all more than ten years old employees sent from the headquarters, and none of them are recruited from outside. The factory director of Yiwu base has followed me for 28 years, since the time of the craft factory."
Enterprises and employees witness each other's development and growth. Cao Jiehong said that this is also a matter of great achievement. The development of Jianghai Industry has not stopped. Cao Jiehong's goal is to be among the top ten in the industry. "Next, I plan to set up border and welding band bases in Anhui and Liaoning, and set up bases in various photovoltaic concentration circles across the country, so as to achieve supporting facilities nearby, half an hour of transportation, reduce transportation costs, benefit customers, and improve core competitiveness and market share. Based on my hometown, look at the country, and plan to go public."

Cross border: from responsibility

　　生长于浦阳，创业于浦阳，壮大于浦阳，曹解洪对家乡有着深厚的感情。早在当年做工艺品厂时，他就曾尝试创办福利基金，从产品销售额中抽取一定比例，捐赠给当地困难儿童用于就医。这份责任和大爱延续至今。

2021年，曹解洪做了一件“跨界”的大事：注册成立杭州仙家坞农业开发有限公司，聚焦农业核心领域，集粮油新品的研、种、加、销于一体，打造现代农业“双强”示范基地和萧山区农事示范中心。浦阳镇江西俞村曾是萧山区年商品粮投售最多的村子，该区域生态资源丰富，浦阳江、径游江、和雄鹅鼻山环绕。土地广袤肥沃，拥有近2000亩连片耕地。得天独有的优质生态资源，成就了该地“萧山粮仓”的美誉。但前几年苗木花卉种植的泛化，让昔日的农田非粮化严重，农田的耕作层也遭到了破坏。良田是粮食的根基，曹解洪看在眼里急在心里，由此萌生了跨界投资农业的念想。

　　念念不忘，必有回响。2021年，全国开展遏制非粮化、防止非粮化的“双非”整治行动。借此东风，曹解洪迅速与镇村商量，表明“参与农业、重振农业”的想法。获得肯定与支持后，他又展现了自己非凡的实干能力：一方面迅速把公司生产基地从江西俞区域迁往镇高新园区，腾出10亩土地和1万余方厂房；另一方面，积极与镇村联动，完成了全村1300余亩人口田、责任田的流转签约，并迁移腾退苗木、鱼塘等种养殖土地1005亩。2个月内，完成了农业公司启动的土地交割。

　　围绕以粮油为主的兴农目标，公司聚焦“三新”开新局：一是聚焦“新农村”，与浙江大学核农所、萧山农业农村局下属的种子管理站和农技、农机推广中心建立紧密合作关系，争取到浙江大学水稻新品种示范房和萧山区农事示范基地的落户。二是聚焦“新农机”，引进一批集耕、播、种、施、收于一体的自动化、智能化先进农业机械设施。三是聚焦“新农人”，招募了10名有大专以上学历的新农人参与现场管理和一线作业。到目前为止，公司一期投入资金2000余万元，完成全域土地的平整、农机水利设施的配套完善，播种嘉禾香2号粮食新品700余亩，并完成全区域内1400亩水稻新品种的播种。一年后，在浦阳镇江西俞村，一所崭新的农事服务中心即将落成。从效果图上看，服务中心主体建筑很有设计感，白黄相间，大气时尚，颇有成为网红打卡点的潜质。没想到的是，这所服务中心的设计者竟是曹解洪。他翻开手边那本笔记本，找到了在本子上的涂鸦，“这都是我自己画的”随着他随手翻动，笔记本上展现出他用签字笔勾勒的各种图纸，不仅有设计图形，还有长宽尺寸和标注。在那里，有他在采访中随手画的蝴蝶蜻蜓回形针，有他为降本增效自主设计的新型机器，也有他新设计的农事服务中心……

　　由一根画笔而生的创业决心，一直陪伴着他。